When you read this, my only desire is that I sound like myself. That’s the power of language - not just to sell or convince but to reveal. Behind every facade, is pure emotion. That’s what we’re made of. I believe in utilizing words to claim and acknowledge the emotions people suppress, invoke, or entertain in order to better understand how they perceive themselves and the world.

Language strategy and design thinking are peas in a pod. Here’s my pea pod: